He started out as a copywriter for Ogilvy & Mather, but has gone on to found independent advertising agencies and also work for other, agencies, in an unusually varied career. In 2002 his Berlin, Cameron & Partners agency was bought by WPP Group as part of their new subsidiary, Red Cell, of which he will be a co-chief executive and chief creative officer. BCP's clients included Coca-Cola, General Motors, the National Basketball Association, Reebok, Ralston Purina, Black and Decker, the Prudential, the Washington Post, Nikon, and the NBC.
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