Umberto alsoserved as a senator in the Italian Parliament from 1976 to 1979 for the ChristianDemocratic party.
Giovanni intended that Umberto's son, Giovannino, succeed him ashead of the company, but Giovannino died in 1997, and when Giovanni died in 2003Umberto became head of the business empire (which includes the newspaper La Stampa,insurance, aviation and energy companies), which was in the doldrums.
During hisshort tenure as head, he started to turn the company's finances around for thebetter.
[Last updated: 31 MAY 2004]